Paul Elgin ( @paulelgin on Twitter ) is a California born and raised graphic & fashion designer, & business entrepreneur. As a former aspiring hip-hop artist, Paul has always enjoyed a love for fashion, music, and entertainment. In the summer of 2003, Paul, along with a few close associates, founded HTentertainment, a Bay Area-based entertainment & nightlife website portal. The website quickly gained exposure locally, which allowed Paul to expound on his other goals and visions within the industry.
In the spring of 2006, Paul founded Catch 22 Clothing, an urban-sophisticated lifestyle brand catering to the mature, conservative & sophisticated individual. Through aggressive radio, online, and print promotions, Catch 22 Clothing quickly gained the attention of consumers nationwide. In the summer of 2006, Catch 22 Clothing ads were already being broadcast on 3 major Bay Area radio outlets, as well as the Catch 22 eyewear product being worn and displayed in music videos of artists such as Mista F.A.B (@mistahFab) and Haji Springer. In the fall of 2006, Catch 22 Clothing received its first major national exposure, when New York R&B recording artists Deuce wore Catch 22 product live on nationally televised episode of “Wildin’ Out Wednesdays” on BET’s 106th & Park. In addition, the company received its first taste of worldwide exposure when Paul signed a licensing deal with Definitive Studios, a San Francisco based video game development firm, which launched a music-editing platform called Traxxpad with Catch 22 branding within the game. That game is now sold worldwide in major retail chains and gaming outlets. At that point, product sales soared, grabbing the attention of independent boutique stores, and major retail chains nationwide.
In the fall of 2007, Catch 22 had product placement in the September issue of Don Diva Magazine (p. 55), where again R&B recording artists Deuce, along with a host of New York City fashion models, are shown wearing Catch 22 gear.
In 2010, Paul established Paul Elgin Media, a graphic design & web development studio. Via the social networking site Twitter, Paul has expanded his graphic design clientel, securing projects with Farrah Franklin (@farrahfranklin , Formerly of Destiny’s Child), Denyce Lawton (@denycelawton) from Tyler Perry’s “House of Payne”, Oklahoma City Thunders forward Kevin Durant (@kdthunderup), “Weeds” actor Page Kennedy (@pagekennedy), actor Austin Priester, model Esther Baxter (@esther_baxter), and others. Paul has also designed product ads for Avatar & Star Trek actress Zoe Saldana’s (@zoesaldana) Arasmaci jewelry line, as well as her Myspace page and official website (zoesaldana.com).
Currently, in 2011, as an additional spin off to Catch 22 Clothing, Paul is in the development stages of his signature clothing line, “The Paul Elgin Brand” , which centers its philosophy around the ideas & inspirations of Paul Elgin himself. It is based on the notion that TPEB is not only a fashion line, but a way of life. All phrases, quotes, & imagery printed on TPEB clothing are written & inspired by Paul Elgin, as he is the chief designer. The Paul Elgin Brand is scheduled to launch in the Fall of 2011.
For media or press inquires, please send an email to: media@paulelgin.com